Mercury establishes the industry standard for AI-assisted research methodologies — combining embeddable in-survey intelligence, breakthrough qualitative probing at scale, and a unified AI analysis environment that moves from questions to confident decisions with unprecedented speed and depth.
Mercury embeds intelligence directly within the research process itself — enabling studies to learn, adapt, and deepen insight while they are being conducted. Better quality data. Deeper insight data. Data at scale. Better analytic tools.
Traditional research treats design, collection, and analysis as three separate phases. Mercury collapses them into a continuous intelligence loop — producing insights that are faster, deeper, and more decision-ready than any prior approach.
Each layer builds on the last — embeddable testing tools feed into real-time qualitative probing, which all surfaces through the AI-powered Workbench.
A fundamental breakthrough in survey methodology. MercuryIQ embeds intelligent, adaptive follow-up probing within large-scale quantitative surveys — delivering statistically significant understanding across both quant and qual dimensions in a single study.
Mercury's proprietary suite of media and message testing technologies — dial testing, message testing, spotlight image testing, mediablogs, and more — deployed via API inside any survey environment your clients already use.
The Workbench brings together data from surveys, focus groups, IDIs, dial tests, image testing, and all other sources into a single interactive intelligence environment. Ask any question. Get structured insights in seconds.
Traditional research forces a choice: deep understanding from qualitative IDIs with small samples, or statistical confidence from quantitative surveys with no depth. MercuryIQ eliminates that tradeoff.
By embedding adaptive IDI-level probing directly within large-scale quantitative surveys, MercuryIQ produces statistically significant understanding across both dimensions simultaneously — a breakthrough that has never been possible before.
MercuryIQ auto-generated this probe based on the respondent's low score — asking the exact follow-up an experienced moderator would ask, at scale.
The Workbench unifies data from every source — surveys, focus groups, IDIs, dial tests, image tests — into a single AI-enabled environment. Ask MercuryAI anything about your project and receive structured, evidence-backed insights in seconds.
Surveys, IDIs, focus groups, dial tests, image tests — all brought together in one analysis environment with no data wrangling.
Ask MercuryAI any question about your project in plain language. Get structured reports with themes, evidence, and narrative — in seconds.
Cut any finding by any audience segment in real time. Generate visualizations and download report-ready outputs at the push of a button.
Mercury's full suite of research tools — all embeddable, all AI-enhanced, all feeding into the Workbench.
Expert-designed quantitative research with global fielding, rapid turnaround, and MercuryIQ probing built in by default.
Learn moreMobile-friendly moment-to-moment testing for video and audio content — with real-time visualization and API deployment in any platform.
Learn moreText highlighting shows exactly which words and phrases resonate — with MercuryIQ probing to understand the emotional why behind every highlight.
Learn moreHeatmap-based click and touch testing for print ads, packaging, and visual concepts — with real-time segment cuts and MercuryIQ depth.
Learn moreSelf-recorded video responses embedded within quantitative surveys. True one-on-one qualitative insight at scale — instantly analyzed by MercuryAI.
Learn moreOnline focus groups and IDIs with advanced media testing integrated — no travel, rapid recruiting, dial testing and MercuryIQ probing available in-session.
Learn moreThe research industry has relied on the same methodological separation for decades — quant for scale, qual for depth, analysis conducted after the fact. Mercury breaks all three constraints simultaneously.
The result is a new model for research: embeddable, comprehensive, and extraordinarily powerful — enabling organizations to move from questions to confident decisions with unprecedented speed, depth, and clarity.
Adaptive study design + intelligent probing
IDI depth at quantitative scale via MercuryIQ
Statistically significant quant + qual simultaneously
The next evolution in research.
Message testing, reputation research, crisis comms
Ad pre-testing, dial testing, campaign tracking
Voter sentiment, debate dial tests, issue tracking
Brand equity, concept testing, packaging research
Content testing, format evaluation, pilot research
See how Mercury embeds intelligence directly into your research process — from study design to confident decision. Pick the right starting point for your team.